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Hair care brand adds 7,500 new retail outlets in 2012.
November 29, 2011
By: TOM BRANNA
Editor
Not Your Mother’s launched in 2010 and has gotten a phenomenal response from consumers, retailers, media and even celebrities.The brand’s signature eye-catching packaging and quirky product names coupled with high performing formulas and a strong sales and marketing campaign have proven successful, according to the company. Currently stocked at Walmart and Ulta, the brand is now set to debut at almost 7,500 new retail locations in 2012. CVS, Target, Duane Reade, Shopko, HEB, Supervalu and So...
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